Hotels, riads, travel agencies, restaurants, guides and event organisers: thousands of Marrakech businesses handle bookings, customer reviews, multilingual marketing and complex operations every day. Generative AI and automation are transforming each of those tasks, and those who master them gain a decisive head start.
With 212AY Academy, you learn those skills from Marrakech, 100% online: generative AI, prompt engineering, automation and AI agents, with concrete projects immediately applicable to tourism, events or your work as a creator.
Why hereWhy learn AI in Marrakech
The Marrakech economy is a service and experience economy, where multilingual customer relations are king. It is the perfect playground for generative AI: answering customers in six languages, personalising stays, producing marketing content that stands out. Whether you study at Cadi Ayyad University, work in hospitality, freelance or carry a project: in Marrakech, AI mastery translates directly into clients, bookings and revenue.
OpportunitiesAI opportunities in Marrakech
The applications are immediate: multilingual booking chatbots for riads and hotels, revenue management and dynamic pricing, automated responses to guest reviews, AI-generated content and visuals to promote venues, personalised itineraries for destination agencies, and automated registration flows for congresses and festivals. GITEX Africa brings thousands of tech decision-makers to Marrakech every year: the local ecosystem has every reason to speak the language of AI.
How we helpHow 212AY Academy supports you from Marrakech
The 212AY Academy programme is 100% online: follow it from Marrakech at your own pace, with live sessions, mentors and cohorts to progress as a group — the next one starts on July 27. You join the MDS and SMIA communities, over 20,000 AI enthusiasts across Morocco, and you build real projects you can apply to your hotel, your agency or your clients as soon as the programme ends.
Ready to learn AI by building real projects?
