Agadir is the economic capital of the Souss and a city with three engines: the country's leading seaside resort with millions of overnight stays per year, Morocco's largest fishing port, and the heart of an agricultural region — Souss-Massa — exporting citrus and early vegetables worldwide. Three sectors intensive in data, operations and customer relations.
The local ecosystem is scaling up: Ibn Zohr University trains tens of thousands of students, the Agadir Technopark hosts the region's startups, and both tourism and agro-export players are accelerating their digitisation. What they lack is local AI talent.
212AY Academy trains you from Agadir, 100% online: generative AI, prompt engineering, automation and AI agents, learned by building real projects you can apply to tourism, fishing, agro-industry or your own business.
Agadir's economy runs on sectors where AI changes the game immediately: a hotel that automates its guest relations fills more rooms, an exporter that forecasts demand cuts its losses, a cannery that automates traceability wins new markets. A student at Ibn Zohr University or Universiapolis, a tourism or agro professional, or a young person from the region aiming for remote work: AI skills are rare in the Souss, and therefore all the more valued.
In tourism: multilingual booking chatbots, dynamic pricing, AI-processed guest reviews for seafront hotels and Taghazout agencies. In fishing and aquaculture: catch forecasting, automated quality control, cold-chain optimisation. In Souss-Massa agro-export: computer-vision sorting, volume forecasting, automated export paperwork, optimised irrigation in the face of water stress. And for young people in Agadir, remote AI freelancing opens the markets of Casablanca, Europe and the Gulf without leaving the city.
The 212AY Academy programme is 100% online: learn from Agadir at your own pace, with live sessions, mentors and cohorts to progress as a group — the next one starts on July 27. You join the MDS and SMIA communities, over 20,000 members across Morocco, including active members in the Souss. Every project you build during the programme is an asset you can present to a regional employer or client.
Automating bookings and multilingual customer replies, optimising prices by season, generating marketing content, analysing reviews — direct levers for a hotel, riad or agency in Agadir or Taghazout.
Yes: catch and yield forecasting, computer-vision sorting and quality control, irrigation and cold-chain optimisation, automated export documents. These are real needs of Souss-Massa companies.
Yes, the programme is 100% online: courses, live sessions, cohorts — the next one starts on July 27 — and the community are all accessible from Agadir with a simple internet connection.
Ready to learn AI by building real projects?