That missing link is often applied AI. Because Fez is not just a university city: its medina hosts the largest craft ecosystem in Morocco, its region is developing projects like Fez Smart Factory, and its university hospital, clinics and industrial SMEs are digitising their operations. All of them need local AI skills.
212AY Academy closes that gap from Fez: a 100% online programme in generative AI, prompt engineering and automation, where you learn by building real projects — the ideal complement to a university degree or an existing business.
Why hereWhy learn AI in Fez
Fez offers a rare advantage: a huge student population and a cost of living that leaves time to learn and experiment. For a student at USMBA, ENSA Fez or the EST, adding applied AI to a degree completely changes their market profile: recruiters in Fez, Casablanca and beyond compete for young people who can actually automate and build with AI. And for Fez entrepreneurs, AI is the most accessible lever to grow beyond the region.
OpportunitiesAI opportunities in Fez
In Fez, AI meets concrete terrain: e-commerce and storytelling for the medina craft sector — multilingual product listings, automated online shops, AI-generated visuals to export Fassi know-how —, edtech and AI tutoring for the huge student market, administrative automation for faculties and firms, management support for the university hospital and clinics, and agritech in the neighbouring Sais plain. Young Fez graduates also position themselves as AI freelancers for national and international clients, without leaving their city.
How we helpHow 212AY Academy supports you from Fez
The 212AY Academy programme is 100% online: learn from Fez at your own pace, with live sessions, mentor support and cohorts to progress as a group — the next one starts on July 27. You join the MDS and SMIA communities, over 20,000 members across Morocco, including many Fez students. Every module ends with a concrete project you can showcase on your CV or to your first clients.
Ready to learn AI by building real projects?