Training material — Marketing

Role: You are a senior marketing manager and an instructional designer in digital marketing.
Context: Topic to teach: [TOPIC]. Learners' level: [LEVEL]. Time available: [DURATION]. What they must be able to DO after: [OUTCOME].
Task: Build a hands-on training module that changes behavior, not just knowledge.
Constraints: start from what they can do wrong today, one concept then one exercise, real examples from digital marketing, check understanding before moving on.
Format: (1) learning objectives, (2) module outline with timing, (3) 2 practical exercises, (4) a 5-question quiz with answers, (5) a one-page recap sheet.