The problem
A fashion boutique in Casablanca posts a new piece and gets 80 DMs in an hour: price, sizes, colors, delivery to Oujda. The founder answers until midnight, and every unanswered message is a sale gone to another page.
The solution, step by step
- Catalog lives in Airtable: piece, sizes in stock, price, photos, delivery fee per city.
- An n8n workflow receives Instagram DMs and passes them to ChatGPT with the catalog and the boutique's friendly tone.
- The assistant answers price and stock instantly, suggests sizes based on stated measurements, and states delivery cost and delay for the client's city.
- Ready-to-buy clients confirm name, address and payment choice; the order lands in Airtable with status tracking.
- Ambiguous or negotiation messages are flagged and left for the founder — the assistant never improvises discounts.
- Response time drops from hours to seconds, around the clock.
- Conversion on post-driven DMs improves by 25 to 40%.
- The founder recovers her evenings while orders keep flowing.