The problem
A local news site in Agadir has two journalists and dozens of press releases, council decisions and event announcements to cover. Most never get published for lack of time, so readers go to bigger outlets.
The solution, step by step
- Press releases and raw notes are dropped into a Notion editorial pipeline (idea, draft, review, published).
- ChatGPT turns each source into an article draft in the site's style: local angle, quotes preserved, key facts up top, headline suggestions.
- The journalist fact-checks names, figures and quotes, adds field reporting, and validates.
- Canva templates generate the social visuals from the headline in one click.
- Interview recordings are transcribed then summarized by AI before the same flow.
- Output goes from 2 to 6-7 articles per day with the same team.
- Routine coverage is handled fast, freeing time for original reporting.
- Traffic grows steadily as the site becomes the reference for local news.