The problem
A consultant knows LinkedIn brings clients, but posting means staring at a blank page every morning. Result: two posts a month, irregular, and no inbound leads.
The solution, step by step
- Once a month, record one hour of raw material: voice notes about client stories, lessons learned, opinions on the market.
- Transcribe the notes and paste them into ChatGPT with a tone brief built from your 5 best past posts ("write like this, never like that").
- Ask for 12 post drafts in three formats: story, practical list, contrarian take — each with a strong first line.
- Review and edit each draft by hand for 5 minutes: real numbers, real names where allowed, your words.
- Store the finals in Google Sheets with a publish date; an n8n workflow posts them on schedule, three per week.
- Each week, note which post performed best and feed that insight into next month's session.
- From 2 posts a month to 12 consistent posts, for about two hours of total effort.
- A recognizable voice that compounds: profile visits and connection requests typically double within two months.
- An owned idea bank that grows every month instead of evaporating.