The problem

An online magazine knows many readers commute or prefer listening, but recording audio versions would require a studio and a voice artist for every article. The audience that does not read simply goes elsewhere.

The solution, step by step

  1. A Make scenario triggers on every article published on the CMS.
  2. ChatGPT adapts the text for listening: numbers spelled out, captions removed, a spoken intro added.
  3. ElevenLabs generates the narration with the outlet's chosen voice, consistent across all articles.
  4. The audio file is attached to the article as a player and pushed to the podcast feed.
  5. At 7 a.m., a second flow assembles the day's top stories into a 5-minute morning brief.

    6. Result and estimated gains

    • Every article gets audio at a marginal cost of a few dirhams.
    • Time on site grows and the podcast feed becomes a new subscription channel.
    • The morning brief opens a daily habit — and a sponsorship slot to sell.