The problem

A Fez travel agency takes two days to build each custom itinerary proposal. Half the prospects book elsewhere before receiving it.

The solution, step by step

  1. Prospects fill a short form: dates, budget, group size, interests (desert, culture, food, coast).
  2. Answers land in Airtable alongside the agency's catalog of hotels, drivers and activities with negotiated rates.
  3. Claude receives the form plus the catalog and drafts a day-by-day itinerary with real partner names and accurate prices.
  4. An agent reviews and adjusts the draft in 15 minutes.
  5. The final itinerary is dropped into a branded Canva template and sent as PDF the same day.
  6. Result and estimated gains

    • Proposal time cut from 2 days to under 2 hours.
    • Conversion rate up from 25% to around 40% thanks to same-day replies.
    • Each agent handles 3x more requests in high season.