The problem

A charity supporting orphans in Fès receives donations by bank transfer and cash, tracked in scattered notebooks. Donors are thanked late or never, receipts take weeks, and campaign appeals go to everyone identically — including people who gave last week.

The solution, step by step

  1. Centralize donors in Airtable: contact, donation history, preferred cause, preferred channel.
  2. When the treasurer logs a donation, a Make scenario sends a personal thank-you within the hour by Gmail or WhatsApp Business, with the receipt attached.
  3. A quarterly impact message shows donors concretely what their money did — photos, numbers, one story.
  4. Before Ramadan and Eid campaigns, past donors get a tailored message referencing their previous support.
  5. Lapsed donors (no gift in 18 months) receive a gentle reconnection message, not a plea.

    6. Result and estimated gains

    • Repeat donation rate improves by 20 to 35% — gratitude and proof of impact work.
    • Receipts go out in minutes instead of weeks.
    • Campaigns raise more with the same effort, because the right message reaches the right donor.