The problem
A Moroccan online shop imports 200 new products but only has supplier names and technical specs. Writing appealing descriptions in both French and Darija for social selling takes weeks, so products go live half-empty and convert poorly.
The solution, step by step
- Gather all products in a Google Sheets file: one row per product with name, category, specs, price.
- Write one solid master prompt for ChatGPT: brand tone, target customer, structure (hook, three benefits, call to action), and the two output languages — French and Darija written in Arabic script.
- Test the prompt on 5 products and refine it until the tone feels right for your audience.
- Process the catalog in batches of 20 rows: paste the rows, get back two columns of descriptions, paste them into the sheet.
- Do a human review pass: check prices, banned claims and cultural tone — the human stays editor-in-chief.
- Export and publish to your store and social catalogs.
- 200 product pages written in one afternoon instead of 3 to 4 weeks.
- Consistent brand voice in both languages across the whole catalog.
- Shops typically observe better conversion on Darija descriptions for social-media traffic, where buyers read in their own words.