Workflow automation connects multiple software tools and AI components into a seamless sequence that executes business processes without manual intervention. Traditional workflow automation follows fixed rules (Zapier, Make); AI-enhanced workflow automation adds language understanding, decision-making, and adaptation. A Moroccan logistics company might automate order processing: receive an order via email, extract details with AI, check inventory in the ERP, and trigger shipping — all without a human touching the process until an exception occurs.