Image generation refers to AI models that create original images from text descriptions or other inputs, most often using diffusion techniques. The user types a prompt describing the desired scene, style, and details, and the model produces a new image within seconds. For example, a restaurant in Marrakech can generate appetizing visuals for its social media without hiring a photographer, while an artisan cooperative can prototype packaging designs before printing anything. Popular tools include Midjourney, DALL-E, and Stable Diffusion.