AI transformation is the strategic process of rethinking how a company operates by embedding artificial intelligence across its functions: customer service, marketing, finance, operations, and decision-making. It goes beyond buying tools; it means redesigning workflows, training teams, and building a culture where humans and AI systems work together. A textile exporter in Casablanca might start with an AI assistant for client emails, then extend to demand forecasting and quality inspection, transforming step by step rather than all at once.