AI-Powered Marketing Automation: A Complete Walkthrough

from sklearn.cluster import KMeans
import pandas as pd

# Load customer data
data = pd.read_csv('customers.csv')
features = data[['purchase_frequency', 'avg_order_value', 'tenure']]

# Cluster customers
kmeans = KMeans(n_clusters=4)
data['segment'] = kmeans.fit_predict(features)

Real Results

A Casablanca-based agency implemented AI marketing automation and saw:

• 3x email open rates
• 40% reduction in content creation time
• 25% improvement in ad ROAS

Tools to Use

• Email: Mailchimp AI, Customer.io
• Social: Buffer AI, Hootsuite AI
• Ads: Meta Advantage+, Google Performance Max
• Analytics: Mixpane, Amplitude with AI features